Digital Media

Digital Media Manager

Full Time | Ho Chi Minh City

Job Summary

The Digital Media Manager is responsible for developing and executing digital media strategies, managing client relationships, and overseeing project management and data analytics. This role requires a strategic thinker who can drive performance and branding initiatives within a global media agency environment.

Supervisory Responsibility

  • Able to be both a leader of a team of 4 to 5 members pod as well as to be a team player in promoting team cohesiveness.
  • Provide job specifications to all members of the team and ensure timely appraisal of their performance on objectives to be met.

Job Responsibility

1. Strategic planning

  • Develop market-leading performance/ branding strategies utilizing the relevant channels within the client remit.
  • Understand client products and commercial objectives as well as clients themselves.
  • Responsible for overall campaign strategy, planning, implementation, and post-campaign review for your set of brands.
  • Set viable objectives and KPIs, and recommend/ develop measurement methodology against all briefs.

2. Project management

  • Organize and coordinate communication between clients and internal teams to ensure an efficient and integrated way of working.
  • Build client satisfaction by soliciting feedback and operating as a consultant.
  • Work with team members/ managers to control workflow and resource allocation, prioritizing where necessary and managing client expectations.
  • Resolve major ad operations issues with publisher partners or creative partners.
  • Able to guide and supervise the implementation and operational aspects of the business including digital ad serving, digital operations, finance operations, and traditional media buying operations.

3. Data Management & Analytics

  • Have knowledge of Google Analytics, Google Tag Manager, Super metrics, and CRM to ensure proper tracking of performance projects.

Required Skills/ Abilities

  • Strong critical thinking and problem-solving skills demonstrated ability to mine data for relevant and actionable insights.
  • Results orientations with strong independent and team project management and time management skills.
  • Strong quantitative/ analytical skills and ability to drive forward-thinking while demonstrating critical thinking and problem-solving.
  • Ability to understand and analyze digital data, review reports, and set benchmarks.
  • Significant experience at all levels of agency-client relationships.

Experience and Education

  • Minimum 7-8 years of client servicing experience in a global media agency environment.
  • Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations.
  • Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation.
  • Extensive experience leading and managing marketing analytics projects from ideation through completion.

Benefits

  • Working in a dynamic, friendly, and supportive environment.
  • Growing business.
  • Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
    • 16 annual leave per year;
    • 13th-month salary;
    • Year-end bonus based on performance and business result;
    • Salary review annually;
    • Annual health check;
    • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
    • Insurance benefits package (PTI Care);
    • Mobile phone fee allowance based on the company’s policy;
    • Participate in company events, company trip;
    • Participate in the company’s training programs, self-studying program (supported by the company).

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