Hakuhodo Inc.

Supervisory Responsibility

• Lead and manage the social media department, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service and Strategic Planning teams.

Job Responsibility

1. Social Media/ Commerce Planning and Performance:

• Lead social content and outreach strategy, providing production oversight for omnichannel execution. This includes creating social calendars, ideating content, writing social copy, directing social creatives, and managing the community.
• Lead social commerce efforts, including developing business strategies for social commerce and building teams within the company and with external partners.
• Delegate tasks and provide comprehensive feedback to a team of talented social media managers and creatives, focusing on copy, creative, and platform-specific optimizations.
• Oversee execution timelines to ensure the smooth delivery of large-scale projects, managing both internal and client priorities.
• Collaborate with the Client Service team to communicate about social content and outreach timelines, performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback.
• Oversee the production process of social media content, acting as the gatekeeper for style guides, marketing priorities, and legal considerations.
• Identify and share trends in social media with the global social network.
• Measure and analyze content effectiveness using metrics that establish, validate, and continuously iterate on various content strategies, and effectively share insights with clients.
• Stay current on platform updates, innovations, and competitors, ensuring best practices are applied across all channels and learnings are shared across teams.
• Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables.
• Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices.

2. Team management and growth:

• Maintain stable operations among team members.
• Inspire the team to continuously learn and improve themselves.
• Train and coach Social team members based on job-specific and market needs.
• Collaborate with the Board of Directors to digitalize the agency’s competency with innovative social knowledge.

Required Skills/ Abilities

• Exceptional oral and written communication skills. This role will work closely with senior managers, internal leadership, and clients.
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience in sharing new ideas with clients.
• Expertise in social platforms such as Facebook, Instagram, YouTube, TikTok, and more.
• Understanding of Google Analytics and other methods to measure content success.
• Thoroughness and keen attention to detail, especially under tight deadlines.
• Strategic mindset.
• Creative mindset.
• Efficiency and top-notch organizational skills.
• Outstanding leadership skills to manage a team of 20 members or more.
• Highly responsible, strong ownership, fast learning, excellent teamwork, and a thirst for thriving.
• Proficiency in English is a must.
• Proficient in PowerPoint, Excel, and other basic marketing tools.

Experience and Education

• At least 10 years of working experience in an advertising agency.
• Deep knowledge of social planning, implementation, and market trends.
• Experience working with Japanese clients/brands is an advantage.
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

1. SNS Management

• Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: responding to comments, inbox, and engaging activities (minigame, contests, etc.).
• Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, YouTube, TikTok, Forum, etc.).
• Be able to make SNS reports (Fan-page performance: social post-performance, fan growth, audience pool, fan-page responsiveness, etc.) to evaluate the performance of brands on social and suggest solutions to improve the brand’s SNS.
• Proactive suggest innovative content format solutions & proactively research for content betterment.

2. Social Outreach Planning & Management

• Understand creative direction and be able to provide content direction for social outreach channels on various platforms to deliver the brand message successfully.
• Be able to make social proposals & follow up with a variety of influencers and social channels: celeb, mega to nano influencers, hot community, hot fan-page, etc. for execution.
• Proactively up-to-date trends/ platforms/ rising influenced stars for planning.

3. Project Management

• Communicate efficiently with internal & external stakeholders.
• Take part in the working process of taking briefs, debriefing, and proposal consolidation.
• Collect required data for making proposals & reports.
• Effectively execute the campaign to achieve committed KPI within budget.
• Handle paperwork contracts with influencers/ communities, etc.
• Be able to manage & guide 1 – 2 interns/ trainees as a team while running the projects.
• Other duties depend on project requirements.

Required Skills/ Abilities

• Good at communication in both English & Vietnamese.
• Good at problem-solving in a calm manner.
• Good project management skills: raising quotations, tracking timelines, and reporting.
• Trend follower and quick adaption.
• Supportive and responsible.
• Solution-oriented & client service mindset is a plus.
• Patient, dedicated, and passionate about social media management.
• Advanced MS Office skills, especially PowerPoint and Excel.

Experience and Education

• Have at least 1-2 years of working experience in Advertising in the related position.
• Have good knowledge and proficient usage of SNS & Social Management tools.
• Understand the market and working process between agency & influencers/ communities/ booking agency.
• Bachelor’s degree in Marketing/ Communications or related field.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

1. Monitoring & Report – 40%

• Monitoring Social Platform (Facebook Fanpage, Instagram Business, Tiktok,…): reply comments and inbox, maintain users’ interaction, collect and fill data contests/minigames…
• Social Analysis – Report Analysis: Weekly, Monthly, Quarterly, VOC, Sentiment

2. Project management (Project, timeline, human) – 40%

• Support to implement all booking related tasks on social media, especially KOLs/Community booking.
• Ensure project timeline, paperwork process, payment with suppliers.
• Report progress and quality of work to your mentor.

3. Social Experts – 20%

• Stay on top of industry trends, seek out and share information on new channel opportunities to apply to client business needs, and provide insight by vertical.
• Support team members to grow up and develop social skills together.

4. Other assigned tasks by Line manager.

Required Skills/ Abilities 

• Knowledge in terms of Digital Marketing, Communications, and the industry.
• Up to date with new trends and developments.
• Excellent in task management, time management.
• Be able to work under pressure.
• Flexible, careful, diligent, detailed.
• Hard-working attitude.

Experience and Education 

• Have experience in managing Fanpage and working with KOLs/ influencers is highly preferred.
• Be able to work full-time, on-site for 6-12 months.
• Fresh graduate/ final year student.

Benefits

• Internship allowance: 3.000.000 VND/month.
• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Parking allowance.
• Join Happy Hour Party each month.
• Computer, stationery, other working tools, etc. will be provided.