Hakuhodo Inc.

Leading Hakuhodo International Vietnam as Group President, Kawakita brings two decades of strategic expertise across Hakuhodo SAC, Hakuhodo Vietnam, Hakuhodo Digital, and Square Group. Managing 800 employees, he leverages his international experience to drive significant business growth and deliver award-winning campaigns. Recognized with the MMA Gold Award for the “Tiger Platinum” campaign targeting Gen Z, Kawakita’s leadership translates into tangible results. With a solid foundation in International Business from Aoyama Gakuin University and an upcoming Executive MBA from Kellogg/HKUST, his innovative approach and market insight are invaluable assets to clients and the industry.

Sasaki is a seasoned strategist who has consistently driven success Since joining Hakuhodo in 2005. His tenure as CMO and CDO in Bangkok, followed by the role of CDO at H+ Thailand, significantly enhanced Hakuhodo’s digital capabilities in ASEAN. Now, as CEO of Hakuhodo SAC, Sasaki deliver exceptional results in business strategy, branding, and digital transformation. With extensive experience in industries like automobiles, finance, and FMCG, he provides comprehensive solutions that drive performance and elevate market presence.

Inaba, Chief Digital Officer at Hakuhodo International Vietnam, spearheads digital growth for all Hakuhodo branches, including SAC, Vietnam, Digital, and Square Group. With 20+ years in Digital and Data Marketing, he delivers exceptional results by crafting global digital strategies for leading Automobile and FMCG companies. Since July 2022, Inaba has driven success in Ho Chi Minh City as CDO and CEO of Hakuhodo Digital Vietnam, leveraging his strategic consulting expertise and digital knowledge to propel clients’ growth. His impact is recognized industry-wide, exemplified by his role as a jury member at TikTok Ad Awards Vietnam 2024.

Quynh, our dynamic COO, brings two decades of global agency experience to Hakuhodo SAC, driving remarkable business growth. With a portfolio including Unilever, P&G, Nestle, and Honda, she possesses a deep understanding of Vietnam’s market. Recently, she completed the prestigious Global Leader Program in Tokyo, enriching her strategic vision. Under Quynh’s leadership, known for fostering continuous learning and development, Hakuhodo SAC has thrived. Her unparalleled expertise and commitment to excellence ensure that our clients receive top-tier insights and strategies, propelling their success in the competitive landscape.

Hiep is the strategic force driving Hakuhodo International Vietnam Group’s financial success. With over 20 years of experience and an MBA, he’s expertly crafted our accounting systems and internal processes, ensuring peak efficiency and compliance. Hiep’s comprehensive management of HR, Admin, Legal, and IT departments translates to robust operational efficiency and fortified information security. His insightful financial planning and leadership have been pivotal in our sustained growth, providing clients with unparalleled confidence and stability. Under Hiep’s guidance, we not only meet market demands—we exceed them, delivering consistent, superior results.

Giang brings over 25 years of Hakuhodo excellence, steering success across FMCG, Electronics, and Automobile sectors with a keen understanding of Vietnamese culture. His leadership and proactive mindset are pivotal, mentoring our client service teams and the entire Hakuhodo Vietnam Group. Giang’s strategic vision and experience ensure unmatched results for our clients, driving market success and setting industry standards.

San brings 20 years of unparalleled experience in planning and agency management from leading firms like JWT, Ogilvy, and Saatchi & Saatchi. Starting at Ogilvy, he rose to GM at Saatchi & Saatchi and now excels at Hakuhodo as Executive Director of Business Development and Strategic Planning. San’s strategies have driven success for top brands, winning two APAC Effie Awards for Nestle and Ogilvy’s Global Best Briefs Competition. His leadership extends to industry advisory roles and jury chair positions, consistently delivering marketing effectiveness and tangible results for clients and the market.

With more than ten years of experience, Nguyen brings unparalleled expertise to our agency. His tenure with Mirum, Dentsu, and Hakuhodo has refined his skills in digital marketing, event activation, and brand strategy. Nguyen has forged strong relationships with industry leaders like Suntory Pepsico, Honda, and Budweiser, delivering impactful campaigns that retain and grow business. His strategic acumen has led to multiple MMA award wins, particularly for SPVB. Nguyen’s experience guarantees results that drive market success.

Meet Chandu, our creative dynamo. A top 10 creative mind in Vietnam, according to Campaign Brief 2023, he blends strategic analysis with marketing savvy. His innovative spirit knows no bounds, transcending the usual advertising landscape. Chandu’s brilliance has earned accolades from D&AD, Cannes, Clio, and more. His work lights up the industry, driving iconic campaigns for major brands in Vietnam and Sri Lanka. With Chandu at the helm, our agency delivers unparalleled creativity that transforms markets and captivates clients.

Ngoc Nguyen brings 20 years of unmatched expertise in brand communications, having elevated brand equity for over 100 local and international clients. Her accolades, including the Marketing Effectiveness Award and multiple MMA Smarties Awards, testify to her strategic brilliance. Notably, her work on Vietnam Idol, Vinamilk, and Tiger Beer campaigns has set industry benchmarks. At WPP/Dentsu/Hakuhodo, Ngoc’s leadership, guided by the “Sei-katsu-sha” philosophy, has consistently driven successful, human-centric campaigns, making her an invaluable asset to clients seeking market excellence.

Phuc Nguyen leads Hakuhodo Saigon’s Creative team with 15+ years of advertising excellence. His strategic creativity ensures campaigns are not only culturally relevant but also deliver measurable results. Phuc’s expertise in the Vietnamese market guarantees high engagement and brand loyalty. His extensive FMCG experience means he knows how to drive consumer behavior effectively. Phuc’s award-winning work, including the highly successful Ensure for Vu Lan Festival campaign, underscores his ability to create impactful, result-driven campaigns. With Phuc at the helm, your brand is poised for success.

Jeremy brings unparalleled expertise to the table, merging global acumen with local insights. His award-winning campaigns, recognized by The One Show, CLIO, and MMA, underscore his strategic brilliance. At Publicis Groupe’s Constellation, he secured their inaugural MMA win in 2023. Jeremy’s tenure at Ogilvy and Leo Burnett saw multiple “Agency of the Year” victories, reflecting his commitment to effective creativity. His diverse background spans Hollywood film, luxury wine branding, and digital game design, equipping him with the unique skills to elevate clients’ brands and deliver outstanding market results.

Meet Thao Phan, our Creative Director with 14+ years in the advertising realm, leading Hakuhodo SAC’s major creative team to unparalleled heights. Her dynamic portfolio includes ATL, BTL, and digital triumphs, proving her knack for driving growth. As an AD STARS jury member, Thao’s innovative concepts consistently wow clients. With dual degrees in Industrial Fine Art and Business Management, her strategic, visually stunning solutions ensure brands stand out. Thao’s leadership prowess in multicultural settings cements our agency’s edge, making us unmatched in delivering exceptional brand experiences

With 15 years in integrated communications and digital advertising, Loc excels in strategic planning and flawless execution. His leadership on major campaigns, such as the award-winning #1tiengcuoi for Laughing Cow Cheese and the No.1 trending Dieu Nhi – Anh Tu wedding x Movenpick Phan Thiet Resort campaign, demonstrates his ability to deliver outstanding results. Loc’s work on Trung Nguyen Coffee’s top communications campaign and E-commerce projects generating over 1 billion dongs revenue showcases his impact. Loc’s expertise guarantees measurable success and unparalleled market advantage for our clients.

Introducing Hanh, our Group Media Director, a senior marketing and communications specialist with over 20 years of media expertise. Since 1998, she has driven results for top-tier global corporations such as ACNielsen, McCann Erickson, Group M, Dentsu, and Hakuhodo. Hanh excels in understanding market trends and consumer behavior, crafting strategic communication plans, and negotiating media deals that maximize impact. Her strategic consulting has propelled brands in FMCG, pharmaceuticals, automobiles, finance, and household appliances to success. With Hanh at the helm, your brand is poised to achieve outstanding results and market leadership.

Nguyen’s ten years in the communication industry have culminated in an impressive tenure as the Social Media Lead at Hakuhodo. Specializing in integrated projects across FMCG, Automobile, and F&B sectors, Nguyen’s strategic prowess delivers outstanding results. Key successes include driving impactful campaigns for brands like Ajinomoto, Unilever, and Honda. Recognized in the Social Buzz Metrics rankings, Nguyen’s award-winning leadership ensures measurable success and elevates client brands to industry-leading positions. For market impact and client satisfaction, Nguyen’s expertise is unparalleled.