Hakuhodo Inc.

Supervisory Responsibility

• Creative Teams: Directly oversees associate creative directors, copy heads, art directors, copywriters, graphic designers, video producers, and other creative professionals across verticals, including social. Responsible for managing the workflow, deadlines, and creative output of these teams on par with industry standards.
• Mentorship and Development: Provides coaching and guidance to junior creatives, fostering a collaborative and growth-oriented environment within the team.

Job Responsibility

• Concept Development: Lead the brainstorming and ideation process to generate original, effective concepts that meet client objectives and resonate with target audiences.
• Creative Direction: Oversee the execution of creative ideas across different media platforms, ensuring consistency in tone, style, and messaging. Review and provide feedback on all creative work to ensure high standards are maintained.
• Client Presentations: Lead client meetings and presentations, clearly communicating the creative vision and rationale behind the concepts and executions.
• Project Management: Ensure that projects are delivered on time, within scope, and on budget. Work closely with the production and project management teams to manage timelines and resources effectively.
• Trend Analysis: Stay up to date with industry trends, innovations, and emerging technologies to inspire fresh, forward-thinking ideas.
• Brand Stewardship: Act as a guardian of the brand’s creative integrity, ensuring that all communications are on-brand and support the long-term strategy of the client.
• Nurturing and growing the team by keeping them inspired and thirsty for reaching higher quality with big ambitions and dreams.
• Supporting and complying with the BOD’s vision.

Required Skills/ Abilities

• Creative Vision: Strong ability to think conceptually and translate that vision into compelling and strategic campaigns across multiple media.
• Leadership: Proven leadership skills with the ability to inspire and motivate teams, manage conflicts, and encourage creative growth.
• Communication: Exceptional verbal and written communication skills, with the ability to articulate creative ideas clearly to both internal teams and clients.
• Problem-Solving: Ability to address creative challenges with innovative solutions that meet client goals while pushing creative boundaries.
• Multi-Disciplinary Knowledge: Proficiency in various media, including social, print, digital, broadcast, and experiential advertising. Understanding of user experience (UX), graphic design, and brand strategy.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams, including account managers, strategists, and media planners.
• Time Management: Excellent organizational skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
• AI Proficiency: Familiarity with AI-powered creative tools (e.g., generative image/video, ideation assistants, content optimization platforms) to accelerate concept development and production. Ability to guide the team in responsibly integrating AI into the creative workflow while maintaining originality and brand integrity.

Experience and Education

• Minimum 8-10 years of experience in an advertising agency or creative industry, with a proven track record of successful campaign development.
• Experience in developing and executing both international and local award-winning campaigns on effectiveness and creative excellence across various media channels is a must (digital, print, broadcast, experiential, etc.).
• Experience managing and leading creative teams in a fast-paced, competitive industry.
• Portfolio showcasing a diverse range of creative work across different media.
• Bachelor’s degree in a related field such as Advertising, Graphic Design, Fine Arts, Communications, or Marketing.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.

Job Responsibility

• Understand the importance of the “big idea” and how well the work reflects it within the framework of the strategic plan as well as the client’s brand.
• Ideate and generate creative concepts that successfully express a brand’s proposition and engage target audiences.
• Participate in brainstorming sessions and offer innovative ideas.
• Recognize, work through, and resolve creative differences in collaboration with team members to craft and sharpen concept proposals that ensure the idea is well-articulated, words resonate with the expected intent, and matches the total visual approach and essence.
• Stays up to date with the latest industry technologies, trends, and award-winning work to learn and apply best-in-class standards on their creative ideas and output for our client work.
• Be comfortable independently and proactively navigating the creative process, including briefings, meetings, time management, and brand requirements to ensure smooth delivery of projects.
• Proofread all copy to ensure proposals, and keywords are consistent and conform to clients’ standards.
• Provide guidance, direction, and mentorship to junior copywriters.

Required Skills/ Abilities

• Be an active listener and discerning reader.
• Adopt a customer-centric mindset.
• Exhibit exceptional writing and editing skills.
• Juggle multiple projects under challenging deadlines.
• Cultivate and maintain strong stakeholder relationships.
• Excel in verbal and written communication.
• Radiate unwavering passion for advertising.
• Possesses resourcefulness and a results-driven attitude.
• Be a trustworthy and accountable team member who thrives on challenges.
• Conversational English is a plus.
• Master video script creation and editing.
• Hands-on use of generative AI tools (e.g., ChatGPT, Claude, Midjourney) for ideation, copy, and scripts, with the judgment to refine output into original, on-brand work while protecting client confidentiality.

Experience and Education

• Social-first experience: A proven portfolio of campaigns where social was the lead channel, not adapted from TVC or print. This includes platform-native content (TikTok, Facebook, Instagram, YouTube Shorts), short-form video scripts, trend-led executions, and content that drove measurable engagement.
• 4-5 years in an Integrated or Social/Digital Agency setting: You possess a seasoned background in a similar role within an integrated agency, demonstrating your ability to thrive in this environment.
• Rich digital communication and content production: Your expertise in digital communication and content production runs deep, providing a strong foundation for innovative storytelling.
• Cultural and social trendsetter: You’re ahead of the curve on cultural trends, adding a fresh and inspiring perspective.
• Bachelor’s degree in Marketing/ Communications or related field.

We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.