Hakuhodo Inc.

Supervisory Responsibility

As part of this role, you will directly lead a team of 6 – 7 members.

Job Responsibility

• Act as a partner with a deep understanding of our client’s business to develop and maintain a strong relationship with them.
• Have a strong demonstrated ability in campaign management, planning, and optimization functional responsibilities.
• Resolve major ad operations issues with publisher partners or creative partners.
• Responsible for the client’s media projects that deliver against the client’s goals, business objectives, and drive value.
• Evaluate and contribute the forward-thinking strategies implications of media/industry/brand developments and identify opportunities and threats to businesses.
• Develop a management and measurement framework to steer and monitor campaign progress and success.
• Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
• Able to guide and supervise the implementation and operational aspects of the business including digital ad serving, digital operations, and finance operations.
• Proactively devising and pushing new concepts to manage/grow the project, Including analytics, and innovative strategy.
• Provide team vision, direction, management, and support to individuals within the digital unit by providing actionable insights and a strategic optimization framework. Guide and troubleshoot for the team on advanced application usage.
• Often able to “stand alone” with project, team, and client, without senior leadership guidance on small and mid-scale clients.
• Assist the Digital Media Director in growing business opportunities with current and new businesses.

Required Skills/ Abilities

• Good communication and presentation skills (proficient in both English and Vietnamese).
• Strong critical thinking and problem-solving skills.
• Demonstrable ownership and leadership skills.
• Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations.
• Having experience supporting retailers as a publisher or publisher background is preferred.
• Familiarity and proficiency with publisher-side tools.
• Proficient user of digital ads trafficking tools.
• Proficient user of Microsoft Office suite, especially Excel and PowerPoint.
• Digital media strategy and plan development.
• Ability to understand and analyze digital data, review reports, and set benchmarks.

Experience and Education

• At least 8-10 years of experience in global digital media agency function and or digital media vendor/ad technology platform.
• Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation.
• Extensive experience leading and managing marketing analytics projects from ideation through completion.
• Bachelor’s Degree in Marketing/Digital Marketing/Communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Supervisory Responsibility

• Able to be both a leader of a team of 4 to 5 members pod as well as to be a team player in promoting team cohesiveness.
• Provide job specifications to all members of the team and ensure timely appraisal of their performance on objectives to be met.

Job Responsibility

1. Strategic planning

• Develop market-leading performance/ branding strategies utilizing the relevant channels within the client remit.
• Understand client products and commercial objectives as well as clients themselves.
• Responsible for overall campaign strategy, planning, implementation, and post-campaign review for your set of brands.
• Set viable objectives and KPIs, and recommend/ develop measurement methodology against all briefs.

2. Project management

• Organize and coordinate communication between clients and internal teams to ensure an efficient and integrated way of working.
• Build client satisfaction by soliciting feedback and operating as a consultant.
• Work with team members/ managers to control workflow and resource allocation, prioritizing where necessary and managing client expectations.
• Resolve major ad operations issues with publisher partners or creative partners.
• Able to guide and supervise the implementation and operational aspects of the business including digital ad serving, digital operations, finance operations, and traditional media buying operations.

3. Data Management & Analytics

• Have knowledge of Google Analytics, Google Tag Manager, Super metrics, and CRM to ensure proper tracking of performance projects.

Required Skills/ Abilities

• Strong critical thinking and problem-solving skills demonstrated ability to mine data for relevant and actionable insights.
• Results orientations with strong independent and team project management and time management skills.
• Strong quantitative/ analytical skills and ability to drive forward-thinking while demonstrating critical thinking and problem-solving.
• Ability to understand and analyze digital data, review reports, and set benchmarks.
• Significant experience at all levels of agency-client relationships.

Experience and Education

• Minimum 7-8 years of client servicing experience in a global media agency environment.
• Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations.
• Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation.
• Extensive experience leading and managing marketing analytics projects from ideation through completion.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Supervisory Responsibility

As part of this role, you will directly guide and supervise a team of 1 – 2 members including Intern, Executive, and Senior Executive.

Job Responsibility

1. Digital Media Strategy

• Coordinate campaign brainstorming and planning from the big picture stage through execution, final analysis, and reporting.
• In-depth knowledge and understanding of digital media consumers’ behavior. Come up with insights and recommendations that will generate an effective digital approach.
• Support the Line Manager in strategic digital media planning in campaign strategy sessions.
• Attend client meetings and interface as needed with executive and middle management levels on the client side during meetings and presentations.
• Deliver direct presentations to clients.
• Provide digital consultation to internal teams and clients, working closely with the CS team to ensure alignment and effective communication.

2. Digital Media Planning

• Responsible for online media planning activities: plans and costings, KPI setting, account queries, and liaising with agency partners and suppliers. ands-on negotiation and communication with suppliers are included.
• Responsible for proposal presentations using Microsoft PowerPoint.

3. Supervising & Monitoring

• Oversee and monitor all digital media activities done by agency partners and suppliers including booking and loading media ensuring their works follow the approved digital media plan.
• Provide instruction and supervision as needed to meet KPIs with optimized spending.

4. Reporting

• Oversee and directly prepare tracking and reporting for digital campaigns and sending out to relevant parties.
• Final review of all digital tracking and reporting before sending to relevant parties.
• Deeply understand and have prior experience with tracking platforms from reading, set-up, and management.
• Proven ability to use digital reporting systems like GDS and Supermetrics to create reports.

Required Skills/ Abilities

• Good communication and presentation skills (proficient in both English and Vietnamese).
• Strong critical thinking and problem-solving skills.
• Demonstrable ownership and leadership skills.
• Highly evolved presentation and reporting skills.
• Experience with Google Ads, Facebook Ads, Ad Networks, and SEM.

Experience and Education

• Solid experience in media planning and buying across all digital platforms, with hands-on experience with advertising technology platforms.
• Strong digital background with a strategic outlook.
• Minimum 3 years of experience in a Media/ Advertising agency.
• Experience in working directly with Facebook, Google, and other publishers.
• Having Industry-recognized training and certification is highly preferred.
• Bachelor’s Degree in Marketing/ Digital Marketing/ Communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

1. Digital Planning:

• Analyze client briefs to gain a comprehensive understanding of both business and marketing contexts.
• Conduct internal discussions with cross-functional teams to develop cohesive digital media strategies that address client challenges and drive business outcomes.
• Establish strong communication with vendors and suppliers to secure competitive pricing and favorable FOC deals for clients.
• Collaborate closely with other functional teams to consolidate proposals, ensuring consistency and completeness.
• Work with the internal team to allocate SOW effectively, developing plans that are both timely and well-suited to project requirements.
• Deliver direct presentations to clients, showcasing campaign strategies, performance, and insights.
• Provide digital consultation to internal teams and clients, working closely with the CS team to ensure alignment and effective communication.

2. Campaign Optimizing & Monitoring:

+ Optimizing:

• Implement ad setups precisely according to the plan.
• Establish budget limits and guidelines to prevent campaign overspending.
• Ensure brand safety by adhering to blacklist exclusions provided by the Ministry of Information and Communications and following vendor/supplier recommendations.

+ Monitoring:

• Monitor campaigns closely to meet KPIs and planned performance targets.
• Maximize campaign performance and achieve additional KPIs through earned metrics.
• Minimize costs to enhance campaign profitability.

3. Reporting:

• Prepare detailed reports on campaign performance, including key metrics and insights.
• Present findings and recommendations to stakeholders.

Required Skills/ Abilities

• Good understanding of digital performance marketing and platform offerings (i.e., SEM, Social, Display, etc.).
• DSP experience (e.g. DV360, The Trade Desk, etc.).
• Familiar with tracking & reporting platforms.
• Strong at digital set up & optimization.
• Budget planning and analytical skills.
• Experience in managing projects and deliverables.

Experience and Education

• Strong digital background with a strategic outlook.
• Minimum 2 years of experience in a Media/ Advertising agency.
• Experience in working directly with Facebook, Google, and other publishers.
• Having Industry-recognized training and certification is highly preferred.
• Bachelor’s Degree in Marketing/ Digital Marketing/ Communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

• Support in planning and executing Digital Marketing campaigns.
• Set up and track the implementation of Digital Marketing campaigns (including Google Ads, Facebook Ads, and other optimized advertising channels).
• Follow bid price and conversion rate.
• Make statistics and periodic reports for each campaign by Excel, Google Sheet, PowerPoint, Data Studio, etc.
• Measure the performance of all Digital Marketing campaigns and evaluate the goals (ROI and KPIs).

Required Skills/ Abilities

• Proactive, willing to learn and work well under pressure.
• Coming out with ideas, synthesized and analyzed mindset.
• Good at English (especially in reading and writing).

Experience and Education

• Be able to work on-site, full time during 6 – 12 months.
• Having experience in Digital Marketing is an advantage.
• Well-understood the principles and tools of Digital Marketing, Website, and Microsite.
• Solid base knowledge in Digital Marketing.
• Fresh graduate/ final year student.

Benefits

• Allowance: 3.000.000 VND/month.
• Parking allowance each month.
• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Join Happy Hour Party each month.
• Computer, stationery, and other working tools will be provided.