Hakuhodo Inc.

Supervisory Responsibility

• Lead and manage the social media department, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service and Strategic Planning teams.

Job Responsibility

1. Social Media/ Commerce Planning and Performance:

• Lead social content and outreach strategy, providing production oversight for omnichannel execution. This includes creating social calendars, ideating content, writing social copy, directing social creatives, and managing the community.
• Lead social commerce efforts, including developing business strategies for social commerce and building teams within the company and with external partners.
• Delegate tasks and provide comprehensive feedback to a team of talented social media managers and creatives, focusing on copy, creative, and platform-specific optimizations.
• Oversee execution timelines to ensure the smooth delivery of large-scale projects, managing both internal and client priorities.
• Collaborate with the Client Service team to communicate about social content and outreach timelines, performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback.
• Oversee the production process of social media content, acting as the gatekeeper for style guides, marketing priorities, and legal considerations.
• Identify and share trends in social media with the global social network.
• Measure and analyze content effectiveness using metrics that establish, validate, and continuously iterate on various content strategies, and effectively share insights with clients.
• Stay current on platform updates, innovations, and competitors, ensuring best practices are applied across all channels and learnings are shared across teams.
• Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables.
• Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices.

2. Team management and growth:

• Maintain stable operations among team members.
• Inspire the team to continuously learn and improve themselves.
• Train and coach Social team members based on job-specific and market needs.
• Collaborate with the Board of Directors to digitalize the agency’s competency with innovative social knowledge.

Required Skills/ Abilities

• Exceptional oral and written communication skills. This role will work closely with senior managers, internal leadership, and clients.
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience in sharing new ideas with clients.
• Expertise in social platforms such as Facebook, Instagram, YouTube, TikTok, and more.
• Understanding of Google Analytics and other methods to measure content success.
• Thoroughness and keen attention to detail, especially under tight deadlines.
• Strategic mindset.
• Creative mindset.
• Efficiency and top-notch organizational skills.
• Outstanding leadership skills to manage a team of 20 members or more.
• Highly responsible, strong ownership, fast learning, excellent teamwork, and a thirst for thriving.
• Proficiency in English is a must.
• Proficient in PowerPoint, Excel, and other basic marketing tools.

Experience and Education

• At least 10 years of working experience in an advertising agency.
• Deep knowledge of social planning, implementation, and market trends.
• Experience working with Japanese clients/brands is an advantage.
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.

Supervisory Responsibility

• Lead and manage a team of 4-5 members, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service, Strategic Planning and Creative teams.

Job Responsibility

1. Social Media Planning

• Research and analyze audience behaviors and platform trends to inform content direction and improve campaign effectiveness.
• Collaborate with Strategic Planning & Creative teams to develop social media strategies, outreach plans, and content ideas aligned with broader communication objectives.
• Build and maintain detailed content calendars to ensure consistent, relevant, and engaging social presence.

2. Social Media Performance

• Work with internal teams and external partners (media, KOLs, social listening, etc.) to execute social campaigns across Paid – Owned – Earned channels.
• Define performance tracking methodology and reporting cadence in collaboration with Strategic Planning and Client Service.
• Consolidate data, analyze results, and deliver reports with actionable insights on a campaign, weekly, and monthly basis.
• Provide strategic recommendations to optimize future executions.

3. Community & Advocacy Management

• Oversee community engagement and ensure brand voice consistency across platforms.
• Support the development of advocacy strategies involving KOLs, KOCs, and online communities.
• Monitor conversations and social trends to identify real-time engagement opportunities and potential risks.

4. Team Development

• Train/ Coach Social team members based on their specific needs.
• Well-supervise and keep close communication with all team members through on-daily jobs.
• Share relevant social trends, platform updates, and campaign benchmarks with internal teams to enhance collective knowledge.

Required Skills/ Abilities

• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience sharing new ideas with clients. English efficiency is a must.
• Social platform expertise is needed: Facebook, Instagram, YouTube, TikTok, and more.
• Attention to detail and organizational excellence, especially under tight timelines.
• Strategic and creative mindset – able to connect business needs to content direction.
• Experience in social commerce – such as managing TikTok Shop, Meta product tagging, affiliate KOL content, or conversion-focused campaigns – is a strong plus.
• Highly responsible, self-driven, and collaborative in cross-team environments.
• Proficiency in PowerPoint, Excel, and other core marketing tools.

Experience and Education

• At least 7 years of working experience in an Advertising agency.
• Deep knowledge of social planning, implementation, and market trends.
• Working experience with Japanese clients/ brands is an advantage.
• Bachelor’s degree in marketing/ digital marketing/ communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.

Job Responsibility

1. SNS Management

• Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: responding to comments, inbox, and engaging activities (minigame, contests, etc.).
• Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, YouTube, TikTok, Forum, etc.).
• Be able to make SNS reports (Fan-page performance: social post-performance, fan growth, audience pool, fan-page responsiveness, etc.) to evaluate the performance of brands on social and suggest solutions to improve the brand’s SNS.
• Proactive suggest innovative content format solutions & proactively research for content betterment.

2. Social Outreach Planning & Management

• Understand creative direction and be able to provide content direction for social outreach channels on various platforms to deliver the brand message successfully.
• Be able to make social proposals & follow up with a variety of influencers and social channels: celeb, mega to nano influencers, hot community, hot fan-page, etc. for execution.
• Proactively up-to-date trends/ platforms/ rising influenced stars for planning.

3. Project Management

• Communicate efficiently with internal & external stakeholders.
• Take part in the working process of taking briefs, debriefing, and proposal consolidation.
• Collect required data for making proposals & reports.
• Effectively execute the campaign to achieve committed KPI within budget.
• Other duties depend on project requirements.

Required Skills/ Abilities

• Good at communication in both English & Vietnamese.
• Good at problem-solving in a calm manner.
• Good project management skills: raising quotations, tracking timelines, and reporting.
• Trend follower and quick adaption.
• Supportive and responsible.
• Solution-oriented & client service mindset is a plus.
• Patient, dedicated, and passionate about social media management.
• Advanced MS Office skills, especially PowerPoint and Excel.

Experience and Education

• Have at least 1-2 years of working experience in Advertising in the related position.
• Have good knowledge and proficient usage of SNS & Social Management tools.
• Understand the market and working process between agency & influencers/ communities/ booking agency.
• Bachelor’s degree in Marketing/ Communications or related field.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.

Job Responsibility

1. Monitoring & Report – 40%

• Monitoring Social Platform (Facebook Fanpage, Instagram Business, Tiktok,…): reply comments and inbox, maintain users’ interaction, collect and fill data contests/minigames…
• Social Analysis – Report Analysis: Weekly, Monthly, Quarterly, VOC, Sentiment.

2. Project management (Project, timeline, human) – 40%

• Support to implement all booking related tasks on social media, especially KOLs/Community booking.
• Ensure project timeline, paperwork process, payment with suppliers.
• Report progress and quality of work to your mentor.

3. Social Experts – 20%

• Stay on top of industry trends, seek out and share information on new channel opportunities to apply to client business needs, and provide insight by vertical.
• Support team members to grow up and develop social skills together.

4. Other assigned tasks by Line manager.

Required Skills/ Abilities 

• Knowledge in terms of Digital Marketing, Communications, and the industry.
• Up to date with new trends and developments.
• Excellent in task management, time management.
• Be able to work under pressure.
• Flexible, careful, diligent, detailed.
• Hard-working attitude.

Experience and Education 

• Have experience in managing Fanpage and working with KOLs/ influencers is highly preferred.
• Be able to work full-time, on-site for 6-12 months.
• Fresh graduate/ final year student.

Benefits

• Internship allowance: 3.000.000 VND/month.
• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Parking allowance.
• Join Happy Hour Party each month.
• Computer, stationery, other working tools, etc. will be provided.

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.