When diverse minds come together, imagination thrives.
At Hakuhodo, great work are born from collaboration. Here you’ll add your own mark, while driving breakthroughs as one.
As a Social Media Manager, you will lead the planning and execution of multi-platform social media campaigns, transforming strategy into content calendars, outreach tactics, and performance insights. You will be responsible for managing a team, maintaining content quality, and driving consistent engagement across Facebook, Instagram, TikTok, YouTube, and more.
Experience with social commerce is a strong advantage, as we continue evolving toward content-driven conversion.
Supervisory Responsibility
Lead and manage a team of 2-3 members, providing direction and support to ensure high performance and strategic alignment.
Foster a collaborative environment between the social media team and other departments, especially Client Service, Strategic Planning and Creative teams.
Job Responsibility
1. Social Media Planning
Research and analyze audience behaviors and platform trends to inform content direction and improve campaign effectiveness.
Collaborate with Strategic Planning & Creative teams to develop social media strategies, outreach plans, and content ideas aligned with broader communication objectives.
Build and maintain detailed content calendars to ensure consistent, relevant, and engaging social presence.
2. Social Media Performance
Work with internal teams and external partners (media, KOLs, social listening, etc.) to execute social campaigns across Paid – Owned – Earned channels.
Define performance tracking methodology and reporting cadence in collaboration with Strategic Planning and Client Service.
Consolidate data, analyze results, and deliver reports with actionable insights on a campaign, weekly, and monthly basis.
Provide strategic recommendations to optimize future executions.
3. Community & Advocacy Management
Oversee community engagement and ensure brand voice consistency across platforms.
Support the development of advocacy strategies involving KOLs, KOCs, and online communities.
Monitor conversations and social trends to identify real-time engagement opportunities and potential risks.
4. Team Development
Train/ Coach Social team members based on their specific needs.
Well-supervise and keep close communication with all team members through on-daily jobs.
Share relevant social trends, platform updates, and campaign benchmarks with internal teams to enhance collective knowledge.
Required Skills/ Abilities
Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
Excellent presentation skills and experience sharing new ideas with clients. English efficiency is a must.
Social platform expertise is needed: Facebook, Instagram, YouTube, TikTok, and more.
Attention to detail and organizational excellence, especially under tight timelines.
Strategic and creative mindset – able to connect business needs to content direction.
Experience in social commerce – such as managing TikTok Shop, Meta product tagging, affiliate KOL content, or conversion-focused campaigns – is a strong plus.
Highly responsible, self-driven, and collaborative in cross-team environments.
Proficiency in PowerPoint, Excel, and other core marketing tools.
Experience and Education
At least 7 years of working experience in an Advertising agency.
Deep knowledge of social planning, implementation, and market trends.
Working experience with Japanese clients/ brands is an advantage.
Bachelor’s degree in marketing/ digital marketing/ communications or related fields.
Benefits
o Working in a dynamic, friendly, and supportive environment.
o Growing business.
o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
16 annual leave per year;
13th-month salary;
Year-end bonus based on performance and business result;
Salary review annually;
Annual health check;
Social insurance, health insurance, unemployment insurance (Vietnamese Law);
Insurance benefits package;
Mobile phone fee allowance based on the company’s policy;
Participate in company events, company trip;
Participate in the company’s training programs, self-studying program (supported by the company).
We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps. By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.
Thanks for applying to Hakuhodo! We’re thrilled to see your interest in joining the team. While we can’t respond to every application, we’ll be in touch if you’re a good fit If you would like to know when new positions become available, register for a Job Alert
Social Media Manager
Full Time | Ho Chi Minh City
Job Summary
As a Social Media Manager, you will lead the planning and execution of multi-platform social media campaigns, transforming strategy into content calendars, outreach tactics, and performance insights. You will be responsible for managing a team, maintaining content quality, and driving consistent engagement across Facebook, Instagram, TikTok, YouTube, and more.
Experience with social commerce is a strong advantage, as we continue evolving toward content-driven conversion.
Supervisory Responsibility
Job Responsibility
1. Social Media Planning
2. Social Media Performance
3. Community & Advocacy Management
4. Team Development
Required Skills/ Abilities
Experience and Education
Benefits
o Working in a dynamic, friendly, and supportive environment.
o Growing business.
o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.
Fill in your details