Hakuhodo Inc.

Supervisory Responsibility

As part of this role, you will directly mentor and guide a team of 1- 2 members including Planners and Senior Planners. You foster their professional development and ensure high-quality output by providing direction and support to them to achieve departmental and organizational goals, helping them sharpen their thinking and deliverables through structured feedback and mentoring.

Job Responsibility

• Participate in the client’s briefing sessions. Take the overall responsibility and lead the full strategic planning process.
• Examine the information or insights from the research and develop a strategic direction to formulate and develop creative briefs
• Conduct and manage any necessary research including but not limited to desk research, internal research, etc.
• Collaborate actively with Account teams, Creative teams and Media teams, contributing to idea development and ensuring strategic consistency throughout the creative process.
• Build strong working relationships with Creative Directors by being a reliable strategic partner and communicator.
• Create plans for the strategy with measurable KPIs for marketing communications campaigns. This typically necessitates tight coordination between Planners and Media Specialists/ Media agencies/ Market research agencies.
• Oversee the execution of strategic plans to ensure alignment with the intended direction, proactively monitoring campaign progress to identify and address any deviations or opportunities for optimization in real time
• Deliver clear, concise, and engaging presentations in both Vietnamese and English, tailored to client needs with a strong emphasis on storytelling and logic.
• Assist in designing and facilitating internal and external workshops (e.g., alignment, idea development), under the guidance of the Planning Director or Strategic Lead.
• Mentor and support young strategic talents in the department.

Required Skills/ Abilities

• Rational thinker with strong strategic thinking capability.
• Ability to look at both the big picture and details.
• Excellent research and analytical skills. Ability to synthesize different data/ inputs into a clear and accurate roadmap or direction.
• Exceptional presentation skills to influence decision-makers and drive success for our business presentation.
• Deep understanding of all marketing communications platforms, especially emerging digital and social ones, ensuring our plans are integrated and scalable.
• Confidently applies Hakuhodo’s planning tools (e.g., Sei-katsu-sha Creative Brief) and contributes to embedding them into day-to-day team practice.
• Embraces and reflects Hakuhodo’s “Unimagined Way” philosophy in strategic recommendations, showing a growing ability to inspire fresh perspectives and challenge conventional thinking.

Experience and Education

• More than 7 years of working experience in planning/ brand strategy.
• Bachelor’s degree in Marketing/ Communications/ Journalism or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.

Job Responsibility

• Clarify client brief and understand client objectives from a business POV.
• Deep understanding of client business and the ability to analyze marketing requirements.
• Mine consumer insight and turn insights into a powerful strategy (with help from the supervisor) that will lay a solid foundation for developing creative big ideas and a full-pledged integrated campaign.
• Develop a strategy proposal that could not only address client briefs but also solve other aspects of client business that drive growth opportunities.
• Be able to create, sell & lead strategy presentations & discussions with internal teams and clients.
• Occasionally work on Consumer and Market Research.
• Conduct research and cooperate with research agencies if needed.
• Assist and support other teams if needed.
• Help other teams to roll out strategy direction with strategic POV on Creative, Social, and Media.
• Work closely with other departments for the successful delivery of campaigns.

Required Skills/ Abilities

• Critical & creative thinking.
• Be able to communicate and explain things simply, and logically.
• Effective communication skills for internal communication and client-facing situations.
• Strong time-management and organizational skills.
• Excellent command of English both written and spoken.
• Be able to cooperate smoothly with internal teams especially Client Service and Creative teams.
• Be able to handle pressure.
• Independent, determined; problem-solving first mindset.
• Strive for delivery excellence.
• Collaborative mindset – willingness to help others and ask for help when needed.

Experience and Education

• Brand/ Agency-centric experience or accumulated experience in brand & agency.
• At least 1-2 years of strategic planning/ IMC planning/ brand experience.
• Maturity to deal with complex situations and briefs.
• Experience in managing multiple, competing priorities, duties, and projects.
• Understand thoroughly the fundamentals & correlation of marketing strategy, brand strategy & communication strategy.
• Demonstrated ability to create good-quality proposals and build campaigns.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package;
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.