Hakuhodo Inc.

Job Responsibility

1. Social Listening & Insight Development

• Conduct social listening and social data analysis to identify consumer conversations, sentiment, audience behaviors, and emerging trends relevant to clients’ categories.
• Translate raw social data into clear, actionable insights and recommendations that can be applied to brand strategy and campaign planning.
• Conduct social/category research to support new business pitches and ongoing account strategy development.

2. Competitor/Brands & Market Tracking

• Track competitor and client social activities, campaigns, and SOV (Share of Voice) on a regular basis to maintain an overall view of brand performance and strategy on social; flag notable movements or opportunities to the team.
• Monitor industry, platform, and cultural trends (TikTok, Facebook, Instagram, YouTube, Threads, etc.) to keep the team updated on what’s relevant for clients.

3. Performance Learning & Reporting

• Analyze campaign and content performance data to identify what worked, what didn’t, and why; turn this into “performance learnings” that inform future planning.
• Build clear, client-ready reports and dashboards (social listening reports, competitor benchmarking, campaign performance reviews) using data visualization best practices.
• Support the Planning team with data points, benchmarks, and evidence to strengthen the persuasiveness of proposals.

4. Cross-functional Collaboration

• Work closely with Social Planners, Account, and Creative teams to ensure insights are integrated early into the planning process, not just used for post-campaign reporting.
• Present insight findings clearly and confidently to internal teams and, when required, directly to clients.
• Other duties depending on project requirements.

Required Skills/ Abilities

• Strong analytical thinking; comfortable working with both quantitative data and qualitative/social conversation analysis.
• Proficient in a range of analytical tools (social listening platforms, social media analytics tools, Google Analytics, influencer marketing tools, etc.) for proactively conducting insight findings and campaign performance evaluation.
• Good at communication in both English & Vietnamese, with the ability to turn data into a clear, persuasive story or chart.
• Advanced MS Office skills, especially PowerPoint and Excel; familiarity with data visualization tools is a must.
• Detail-oriented, structured, and able to manage multiple data sources/projects at once.
• Curious and proactive in following social trends, platform updates, and new research methodologies.
• Solution-oriented and able to translate findings into business-relevant recommendations.
• Comfortable leveraging AI tools (e.g. ChatGPT, Claude, Gemini) to accelerate data synthesis, trend research, and report/insight drafting.

Experience and Education

• At least 1-2 years of working experience in social listening, market research, data/insight analysis, or a related analytical role, preferably within an agency or social media research company.
• Experience working with social listening tools and interpreting social/digital performance metrics.
• Understanding of the agency working process and how insights are applied to campaign planning and client proposals.
• Bachelor’s degree in Marketing, Communications, Business Administration, Economics, Statistics, Data Analytics, or a related field.

Benefits

o Working in a dynamic, friendly, and supportive environment.

o Growing business.

o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

• 16 annual leave per year;
• 13th-month salary;
• Year-end bonus based on performance and business result;
• Salary review annually;
• Annual health check;
• Social insurance, health insurance, unemployment insurance (Vietnamese Law);
• Insurance benefits package;
• Mobile phone fee allowance based on the company’s policy;
• Participate in company events, company trip;
• Participate in the company’s training programs, self-studying program (supported by the company).

We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
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