Hakuhodo Inc.

Job Responsibility

1. Digital Planning:

• Analyze client briefs to gain a comprehensive understanding of both business and marketing contexts.
• Conduct internal discussions with cross-functional teams to develop cohesive digital media strategies that address client challenges and drive business outcomes.
• Establish strong communication with vendors and suppliers to secure competitive pricing and favorable FOC deals for clients.
• Collaborate closely with other functional teams to consolidate proposals, ensuring consistency and completeness.
• Work with the internal team to allocate SOW effectively, developing plans that are both timely and well-suited to project requirements.
• Deliver direct presentations to clients, showcasing campaign strategies, performance, and insights.
• Provide digital consultation to internal teams and clients, working closely with the CS team to ensure alignment and effective communication.

2. Campaign Optimizing & Monitoring:

+ Optimizing:

• Implement ad setups precisely according to the plan.
• Establish budget limits and guidelines to prevent campaign overspending.
• Ensure brand safety by adhering to blacklist exclusions provided by the Ministry of Information and Communications and following vendor/supplier recommendations.

+ Monitoring:

• Monitor campaigns closely to meet KPIs and planned performance targets.
• Maximize campaign performance and achieve additional KPIs through earned metrics.
• Minimize costs to enhance campaign profitability.

3. Reporting:

• Prepare detailed reports on campaign performance, including key metrics and insights.
• Present findings and recommendations to stakeholders.

Required Skills/ Abilities

• Good understanding of digital performance marketing and platform offerings (i.e., SEM, Social, Display, etc.).
• DSP experience (e.g. DV360, The Trade Desk, etc.).
• Familiar with tracking & reporting platforms.
• Strong at digital set up & optimization.
• Budget planning and analytical skills.
• Experience in managing projects and deliverables.

Experience and Education

• Strong digital background with a strategic outlook.
• Minimum 2 years of experience in a Media/ Advertising agency.
• Experience in working directly with Facebook, Google, and other publishers.
• Having Industry-recognized training and certification is highly preferred.
• Bachelor’s Degree in Marketing/ Digital Marketing/ Communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

• Support in planning and executing Digital Marketing campaigns.
• Set up and track the implementation of Digital Marketing campaigns (including Google Ads, Facebook Ads, and other optimized advertising channels).
• Follow bid price and conversion rate.
• Make statistics and periodic reports for each campaign by Excel, Google Sheet, PowerPoint, Data Studio, etc.
• Measure the performance of all Digital Marketing campaigns and evaluate the goals (ROI and KPIs).

Required Skills/ Abilities

• Proactive, willing to learn and work well under pressure.
• Coming out with ideas, synthesized and analyzed mindset.
• Good at English (especially in reading and writing).

Experience and Education

• Be able to work on-site, full time during 6 – 12 months.
• Having experience in Digital Marketing is an advantage.
• Solid base knowledge in Digital Marketing.
• Well-understood the principles and tools of Digital Marketing, Website, and Microsite.
• Fresh graduate/ final year student.

Benefits

• Internship allowance: 3.000.000 VND/month.
• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Parking allowance.
• Join Happy Hour Party each month.
• Computer, stationery, other working tools, etc. will be provided.