Hakuhodo Inc.

Supervisory Responsibility

• Able to be both a leader of a team of 4 to 5 members pod as well as to be a team player in promoting team cohesiveness.
• Provide job specifications to all members of the team and ensure timely appraisal of their performance on objectives to be met.

Job Responsibility

1. Strategic planning

• Develop market-leading performance/ branding strategies utilizing the relevant channels within the client remit.
• Understand client products and commercial objectives as well as clients themselves.
• Responsible for overall campaign strategy, planning, implementation, and post-campaign review for your set of brands.
• Set viable objectives and KPIs, and recommend/ develop measurement methodology against all briefs.

2. Project management

• Organize and coordinate communication between clients and internal teams to ensure an efficient and integrated way of working.
• Build client satisfaction by soliciting feedback and operating as a consultant.
• Work with team members/ managers to control workflow and resource allocation, prioritizing where necessary and managing client expectations.
• Resolve major ad operations issues with publisher partners or creative partners.
• Able to guide and supervise the implementation and operational aspects of the business including digital ad serving, digital operations, finance operations, and traditional media buying operations.

3. Data Management & Analytics

• Have knowledge of Google Analytics, Google Tag Manager, Super metrics, and CRM to ensure proper tracking of performance projects.

Required Skills/ Abilities

• Strong critical thinking and problem-solving skills demonstrated ability to mine data for relevant and actionable insights.
• Results orientations with strong independent and team project management and time management skills.
• Strong quantitative/ analytical skills and ability to drive forward-thinking while demonstrating critical thinking and problem-solving.
• Ability to understand and analyze digital data, review reports, and set benchmarks.
• Significant experience at all levels of agency-client relationships.

Experience and Education

• Minimum 7-8 years of client servicing experience in a global media agency environment.
• Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations.
• Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation.
• Extensive experience leading and managing marketing analytics projects from ideation through completion.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

1. Digital Planning:

• Analyze client briefs to gain a comprehensive understanding of both business and marketing contexts.
• Conduct internal discussions with cross-functional teams to develop cohesive digital media strategies that address client challenges and drive business outcomes.
• Establish strong communication with vendors and suppliers to secure competitive pricing and favorable FOC deals for clients.
• Collaborate closely with other functional teams to consolidate proposals, ensuring consistency and completeness.
• Work with the internal team to allocate SOW effectively, developing plans that are both timely and well-suited to project requirements.
• Deliver direct presentations to clients, showcasing campaign strategies, performance, and insights.
• Provide digital consultation to internal teams and clients, working closely with the CS team to ensure alignment and effective communication.

2. Campaign Optimizing & Monitoring:

+ Optimizing:

• Implement ad setups precisely according to the plan.
• Establish budget limits and guidelines to prevent campaign overspending.
• Ensure brand safety by adhering to blacklist exclusions provided by the Ministry of Information and Communications and following vendor/supplier recommendations.

+ Monitoring:

• Monitor campaigns closely to meet KPIs and planned performance targets.
• Maximize campaign performance and achieve additional KPIs through earned metrics.
• Minimize costs to enhance campaign profitability.

3. Reporting:

• Prepare detailed reports on campaign performance, including key metrics and insights.
• Present findings and recommendations to stakeholders.

Required Skills/ Abilities

• Good understanding of digital performance marketing and platform offerings (i.e., SEM, Social, Display, etc.).
• DSP experience (e.g. DV360, The Trade Desk, etc.).
• Familiar with tracking & reporting platforms.
• Strong at digital set up & optimization.
• Budget planning and analytical skills.
• Experience in managing projects and deliverables.

Experience and Education

• Strong digital background with a strategic outlook.
• Minimum 2 years of experience in a Media/ Advertising agency.
• Experience in working directly with Facebook, Google, and other publishers.
• Having Industry-recognized training and certification is highly preferred.
• Bachelor’s Degree in Marketing/ Digital Marketing/ Communications or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).