Hakuhodo Inc.

Job Responsibility

♦ Client Management

• Primary point of contact for all EC-related client briefings and project management
• Translate client business goals into clear, actionable EC execution plans
• Collaborate closely with internal brand, creative, and performance teams to ensure EC strategy stays aligned with business strategy

♦ Execution Partner Oversight

(Execution Partner refers to the third-party platform execution partner managing day-to-day EC operations on behalf of clients).

• Coordinate and supervise the Execution Partner across the full EC project lifecycle.
• Ensure all deliverables meet client expectations and Brand Agency’s commitments.
• Proactively manage risks and keep all stakeholders informed and aligned.

♦ EC Strategy & Growth

• Advise on EC strategies tailored to each client’s business objectives and category.
• Monitor performance data and deliver continuous optimization recommendations.
• Track market trends and contribute to EC as a strategic service offering at Brand Agency.

Required Skills/ Abilities

♦ Core EC

• EC Platform Operations: Proficient in operating major e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki, etc.) and/or owned EC websites; understands end-to-end operations from product listing to fulfilment.
• Evaluate EC Strategy & Planning: Able to evaluate an EC strategy covering channel selection, catalogue structure, pricing, promotions, and campaign planning aligned with revenue targets.
• Performance Analytics: Analyses EC data (GMV, conversion rate, CAC, ROAS, LTV) to drive data-informed optimization decisions.
• Digital Marketing Integration: Integrates EC with broader marketing activities including SEO/SEM, paid social, CRM, email marketing, influencer and livestream commerce.
• UX/UI for EC: Evaluates and provides actionable feedback to improve user experience across EC platforms.
• EC Tech & Systems: Understands core EC system architecture (OMS, WMS, payment gateway, API integration); able to communicate effectively with technical teams without needing to write code.

♦ Business & Strategic Mindset

• Business Acumen: Understands client business models and P&L; positions EC as a revenue growth lever, not merely a sales channel.
• Brand Strategy: Grasps brand strategy and positioning; ensures all EC activities accurately reflect brand identity and values.
• Growth Mindset: Committed to continuous learning, experimentation, and improvement; adapts quickly to market changes and evolving EC technologies.
• Commercial Thinking: Evaluates EC solutions through a cost-benefit lens; prioritizes initiatives with clear ROI and feasible resource requirements.

♦ Project Management

• Planning & Execution: Develops detailed project plans covering scope, timeline, milestones, and risk registers; monitors progress and adjusts flexibly as needed.
• Stakeholder & Partner Management: Effectively coordinates multiple stakeholders (clients, cross-functional teams across the Group); manages expectations with clarity and transparency.
• Risk Management: Proactively identifies risks, escalates at the right moment, and proposes solutions to keep projects on track.
• Agile / Hybrid PM: Applies flexible project management methodologies (Agile, Scrum, or hybrid) suited to the nature of EC projects.

♦ Communication & Collaboration

• Client-Facing Communication: Confidently presents, persuades, and defends recommendations in front of C-level clients; communicates professionally with both Vietnamese and English-speaking stakeholders.
• Cross-functional Work: Works effectively with colleagues across creative, strategy, media, and tech teams; builds consensus and fosters a collaborative cross-functional culture.
• Presentation & Reporting: Produces professional EC reports, proposals, and decks; presents insights clearly for both technical and business audiences.

Experience, Education, Personal Attributes

• Minimum 5 years of experience in e-commerce management, preferably within a digital or integrated marketing agency.
• Experience in Social commerce, Affiliate marketing, relationship with MCNs is a plus.
• Proven track record of managing EC campaigns on Shopee, Lazada, and/or TikTok Shop in Vietnam.
• Experience in client servicing or account management in an agency environment is strongly preferred.
• Exposure to IMC, Brand Strategy, or working alongside creative and brand teams is a significant advantage.
• Bachelor’s degree in Marketing, E-Commerce, Digital Marketing, Business Administration, Communications, or related fields.
• EC certifications (Google Analytics, Meta Blueprint, Shopee/Lazada Partner, etc.) are a plus.
• An owner: you take initiative and hold yourself accountable for results.
• A problem-solver: you break down complex EC challenges into clear, actionable steps and don’t wait for others to find the answer.
• Adaptable: you thrive in fast-moving, multicultural environments.

Benefits

o Working in a dynamic, friendly, and supportive environment.

o Growing business.

o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

• 16 annual leave per year;
• 13th-month salary;
• Year-end bonus based on performance and business result;
• Salary review annually;
• Annual health check;
• Social insurance, health insurance, unemployment insurance (Vietnamese Law);
• Insurance benefits package;
• Mobile phone fee allowance based on the company’s policy;
• Participate in company events, company trip;
• Participate in the company’s training programs, self-studying program (supported by the company).

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