Hakuhodo Inc.

Supervisory Responsibility

As part of this role, you will directly lead and guide a team of 3 – 5 members including Planners, Senior Planners, and Strategic Planning Managers to mentor and develop your team, fostering a culture of collaboration and innovation, and delegate effectively, providing opportunities for growth and empowering your team members to excel.

Job Responsibility

• Lead client briefing sessions and oversee the strategic planning process.
• Oversee the development and implementation of strategic initiatives that align with the company’s vision and client’s objectives.
• Evaluate market dynamics, identify opportunities for innovation, and develop advanced strategic frameworks.
• Deliver compelling presentations in both Vietnamese and English, focusing on clarity, conciseness, and persuasive storytelling.
• Establish and foster a productive working relationship between Strategic Planning and cross-functional teams (especially Client Service and Creative).
• Communicate effectively with C-level executives and improve your ability to advise C-level audiences.
• Design and run workshops of various styles (e.g., alignment, ideation).
• Proactively engage with Hakuhodo’s Creative Directors and Executive Creative Director, demonstrating a deep understanding of creative strategy and a collaborative spirit; offer insightful and constructive feedback.
• Set the strategic agenda for the department and ensure alignment with the company’s overall strategic goals.
• Drive innovation and thought leadership within the department, ensuring the team stays ahead of industry trends and best practices.
• Mentor and support young strategic talents in the department.

Required Skills/ Abilities

• Rational thinker.
• Strong strategic thinking capability.
• Deeply understand all marketing communications platforms, especially the emerging digital and social ones, ensuring our plans are integrated and scalable.
• Strong research and analytical skills with the ability to synthesize different data/ inputs into a clear and accurate roadmap or direction.
• Business-driven mindset, passionate to use strategic creativity to help businesses thrive.
• Excellent presentation skills to influence decision-makers and drive success for our business presentation.
• Strong leadership skills.
• Master the application of Hakuhodo’s planning tools, such as the Sei-katsu-sha Creative Brief format, and champion their use within the agency.
• Embrace and reflect Hakuhodo’s “Unimagined Way” philosophy in strategic recommendations, showing a growing ability to inspire fresh perspectives and challenge conventional thinking.
• Excellent communication skills, capable of engaging with C-level executives and advising them effectively.

Experience and Education

• 10+ years of planning/brand strategy experience.
• Managerial experience; demonstrable experience in a variety of strategic engagements with regional or global Client brands.
• Deeply understand all marketing communications platforms (especially the emerging digital and social ones); and able to ensure that our plans are integrated and scalable.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Supervisory Responsibility

As part of this role, you will directly mentor and guide a team of 2 – 3 members including Planners and Senior Planners. You foster their professional development and ensure high-quality output by providing direction and support to them to achieve departmental and organizational goals, helping them sharpen their thinking and deliverables through structured feedback and mentoring.

Job Responsibility

• Participate in the client’s briefing sessions. Take the overall responsibility and lead the full strategic planning process.
• Examine the information or insights from the research and develop a strategic direction to formulate and develop creative briefs
• Conduct and manage any necessary research including but not limited to desk research, internal research, etc.
• Collaborate actively with Account teams, Creative teams, and Media teams, contributing to idea development and ensuring strategic consistency throughout the creative process.
• Build strong working relationships with Creative Directors by being a reliable strategic partner and communicator.
• Create plans for the strategy with measurable KPIs for marketing communications campaigns. This typically necessitates tight coordination between Planners and Media Specialists/ Media agencies/ Market research agencies.
• Oversee the execution of strategic plans to ensure alignment with the intended direction, proactively monitoring campaign progress to identify and address any deviations or opportunities for optimization in real time
• Deliver clear, concise, and engaging presentations in both Vietnamese and English, tailored to client needs with a strong emphasis on storytelling and logic.
• Assist in designing and facilitating internal and external workshops (e.g., alignment, idea development), under the guidance of the Planning Director or Strategic Lead.
• Mentor and support young strategic talents in the department.

Required Skills/ Abilities

• Rational thinker with strong strategic thinking capability.
• Ability to look at both the big picture and details.
• Excellent research and analytical skills. Ability to synthesize different data/ inputs into a clear and accurate roadmap or direction.
• Exceptional presentation skills to influence decision-makers and drive success for our business presentation.
• Deep understanding of all marketing communications platforms, especially emerging digital and social ones, ensuring our plans are integrated and scalable.
• Confidently applies Hakuhodo’s planning tools (e.g., Sei-katsu-sha Creative Brief) and contributes to embedding them into day-today team practice.
• Embraces and reflects Hakuhodo’s “Unimagined Way” philosophy in strategic recommendations, showing a growing ability to inspire fresh perspectives and challenge conventional thinking.

Experience and Education

• More than 7 years of working experience in planning/ brand strategy.
• Bachelor’s degree in Marketing/ Communications/ Journalism or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).