Careers
When diverse minds come together, imagination thrives.
At Hakuhodo, great work are born from collaboration.
Here you’ll add your own mark, while driving breakthroughs as one.
Social Media
Social Media Manager
Full Time | Ho Chi Minh City
Job Summary
As a Social Media Manager, you will lead the planning and execution of multi-platform social media campaigns, transforming strategy into content calendars, outreach tactics, and performance insights. You will be responsible for managing a team, maintaining content quality, and driving consistent engagement across Facebook, Instagram, TikTok, YouTube, and more.
This role requires a deep understanding of digital culture, platform behavior, and content best practices – along with leadership skills, cross-functional collaboration, and a sharp performance mindset. Experience with social commerce is a strong advantage, as we continue evolving toward content-driven conversion.
Supervisory Responsibility
• Lead and manage a team of 10 members, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service and Strategic Planning teams.
Job Responsibility
1. Social Media Planning
- Develop platform-specific strategies based on audience behavior, platform trends, and campaign objectives.
- Collaborate with Planning and Creative teams to build social content plans and outreach strategies that align with integrated campaigns.
- Translate strategy into actionable content calendars with strong creative direction and performance logic.
2. Social Media Performance
- Work closely with Client Service and Planning teams to define the needs, methodology, and
- Work with internal teams and external partners (media, KOLs, social listening, etc.) to execute social campaigns across Paid – Owned – Earned channels.
- Define performance tracking methodology and reporting cadence in collaboration with Strategic Planning and Client Service.
- Consolidate data, analyze results, and deliver reports with actionable insights on a campaign, weekly, and monthly basis.
- Provide strategic recommendations to optimize future executions.
3. Community & Advocacy Management
- Oversee community engagement and ensure brand voice consistency across platforms.
- Support the development of advocacy strategies involving KOLs, KOCs, and online communities.
- Monitor conversations and social trends to identify real-time engagement opportunities and potential risks.
4. Team Development
- Train/ Coach Social team members based on their specific needs.
- Well-supervise and keep close communication with all team members through on-daily jobs.
- Foster a culture of continuous learning by sharing trends, platform changes, and campaign benchmarks.
Required Skills/ Abilities
- Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
- Excellent presentation skills and experience sharing new ideas with clients. English efficiency is a must.
- Social platform expertise is needed: Facebook, Instagram, YouTube, TikTok, and more.
- Attention to detail and organizational excellence, especially under tight timelines.
- Strategic and creative mindset – able to connect business needs to content direction.
- Experience in social commerce – such as managing TikTok Shop, Meta product tagging, affiliate KOL content, or conversion-focused campaigns – is a strong plus.
- Proficiency in PowerPoint, Excel, and other core marketing tools.
- Highly responsible, self-driven, and collaborative in cross-team environments.
Experience and Education
- At least 7 years of working experience in an Advertising agency.
- Deep knowledge of social planning, implementation, and market trends.
- Working experience with Japanese clients/ brands is an advantage.
- Bachelor’s degree in marketing/ digital marketing/ communications or related fields.
Benefits
- Working in a dynamic, friendly, and supportive environment.
- Growing business.
- Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
- 16 annual leave per year;
- 13th-month salary;
- Year-end bonus based on performance and business result;
- Salary review annually;
- Annual health check;
- Social insurance, health insurance, unemployment insurance (Vietnamese Law);
- Insurance benefits package (PTI Care);
- Mobile phone fee allowance based on the company’s policy;
- Participate in company events, company trip;
- Participate in the company’s training programs, self-studying program (supported by the company).
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Social Media Intern
Internship | Ho Chi Minh City
Job Summary
As a Social Media Intern, you’ll have the opportunity to join a dynamic, passionate, and ambitious team, working on a variety of social media campaigns for multiple brands. This role will allow you to gain hands-on experience across all aspects of social media, helping you grow your skills and expand your expertise.
Job Responsibility
1. Monitoring & Report – 40%
- Monitoring Social Platform (Facebook Fanpage, Instagram Business, Tiktok,…): reply comments and inbox, maintain users’ interaction, collect and fill data contests/minigames…
- Social Analysis – Report Analysis: Weekly, Monthly, Quarterly, VOC, Sentiment
2. Project management (Project, timeline, human) – 40%
- Support to implement all booking related tasks on social media, especially KOLs/Community booking.
- Ensure project timeline, paperwork process, payment with suppliers.
- Report progress and quality of work to your mentor.
3. Social Experts – 20%
- Stay on top of industry trends, seek out and share information on new channel opportunities to apply to client business needs, and provide insight by vertical.
- Support team members to grow up and develop social skills together.
4. Other assigned tasks by Line manager.
Required Skills/ Abilities
- Knowledge in terms of Digital Marketing, Communications, and the industry.
- Up to date with new trends and developments.
- Excellent in task management, time management.
- Be able to work under pressure.
- Flexible, careful, diligent, detailed.
- Hard-working attitude.
Experience and Education
- Have experience in managing Fanpage and working with KOLs/ influencers is highly preferred.
- Be able to work full-time, on-site for 6-12 months.
- Fresh graduate/ final year student.
Benefits
- Internship allowance: 3.000.000 VND/month.
- Working in a dynamic, friendly, and supportive environment.
- Growing business.
- Parking allowance.
- Join Happy Hour Party each month.
- Computer, stationery, other working tools, etc. will be provided.
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Social Media Director
Full Time | Ho Chi Minh City
Job Summary
We are looking for a Social Media Director with strong experience in leading strategy and overseeing the execution of content and outreach on social media channels to support omnichannel marketing objectives and social commerce.
The ideal candidate will be an expert in developing and managing social media content, outreach, and social commerce across platforms such as Facebook, Instagram, TikTok, YouTube, and more. The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams. Proven ability to leverage data and analytics to provide qualitative analysis and optimize content and/or strategy is critical.
Supervisory Responsibility
Job Responsibility
1. Social Media/ Commerce Planning and Performance:
2. Team management and growth:
Required Skills/ Abilities
Experience and Education
Benefits
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