Hakuhodo Inc.

Supervisory Responsibility

• Lead and manage the social media department, providing direction and support to ensure high performance and strategic alignment.
• Foster a collaborative environment between the social media team and other departments, especially Client Service and Strategic Planning teams.

Job Responsibility

1. Social Media/ Commerce Planning and Performance:

• Lead social content and outreach strategy, providing production oversight for omnichannel execution. This includes creating social calendars, ideating content, writing social copy, directing social creatives, and managing the community.
• Lead social commerce efforts, including developing business strategies for social commerce and building teams within the company and with external partners.
• Delegate tasks and provide comprehensive feedback to a team of talented social media managers and creatives, focusing on copy, creative, and platform-specific optimizations.
• Oversee execution timelines to ensure the smooth delivery of large-scale projects, managing both internal and client priorities.
• Collaborate with the Client Service team to communicate about social content and outreach timelines, performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback.
• Oversee the production process of social media content, acting as the gatekeeper for style guides, marketing priorities, and legal considerations.
• Identify and share trends in social media with the global social network.
• Measure and analyze content effectiveness using metrics that establish, validate, and continuously iterate on various content strategies, and effectively share insights with clients.
• Stay current on platform updates, innovations, and competitors, ensuring best practices are applied across all channels and learnings are shared across teams.
• Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables.
• Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices.

2. Team management and growth:

• Maintain stable operations among team members.
• Inspire the team to continuously learn and improve themselves.
• Train and coach Social team members based on job-specific and market needs.
• Collaborate with the Board of Directors to digitalize the agency’s competency with innovative social knowledge.

Required Skills/ Abilities

• Exceptional oral and written communication skills. This role will work closely with senior managers, internal leadership, and clients.
• Strong project management skills to ensure existing projects run smoothly and new opportunities are scoped and executed efficiently.
• Excellent presentation skills and experience in sharing new ideas with clients.
• Expertise in social platforms such as Facebook, Instagram, YouTube, TikTok, and more.
• Understanding of Google Analytics and other methods to measure content success.
• Thoroughness and keen attention to detail, especially under tight deadlines.
• Strategic mindset.
• Creative mindset.
• Efficiency and top-notch organizational skills.
• Outstanding leadership skills to manage a team of 20 members or more.
• Highly responsible, strong ownership, fast learning, excellent teamwork, and a thirst for thriving.
• Proficiency in English is a must.
• Proficient in PowerPoint, Excel, and other basic marketing tools.

Experience and Education

• At least 10 years of working experience in an advertising agency.
• Deep knowledge of social planning, implementation, and market trends.
• Experience working with Japanese clients/brands is an advantage.
• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related fields.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibility

1. Social Media Planning

• Utilize social data to develop creative and innovative strategies ensuring client campaigns reach their intended audience effectively within budget constraints.
• Prepare professional proposals encompassing strategy development through to execution.
• Stay abreast of trends, platform updates, and emerging influencers to enhance planning capabilities.
• Analyze post-campaign data to refine future strategies.
• Collaborate with internal and external stakeholders to develop, implement, and maintain strategic plans aligned with key performance indicators.

2. Social Media Management

• Manage and maintain a brand presence on social media, ensuring active engagement through comments, direct messaging, and interactive activities like contests and mini-games.
• Promote brand content consistently across various platforms, including Facebook, Instagram, YouTube, TikTok, Zalo, and other forums.
• Coordinate with a range of influencers and social outreach channels for campaign execution, from scouting and quoting to content planning and performance tracking.
• Communicate effectively with internal and external partners to gather feedback and make timely revisions.
• Compile data necessary for creating detailed proposals and reports.
• Ensure campaigns are executed efficiently to meet agreed-upon KPIs and budgetary guidelines.
• Supervise and manage junior team members throughout project execution.
• Other duties depend on project requirements.

Required Skills/ Abilities

• Strong communication skills in both English and Vietnamese.
• Ability to solve problems effectively and maintain composure under pressure.
• Excellent project management capabilities including quotation preparation, timeline tracking, and reporting.
• Advanced proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
• Skilled in presentation delivery and critical thinking.
• Proficient in the use of social media platforms and social management tools.
• Well-versed in the dynamics of working with KOLs, KOCs, influencers, and the community from conceptualization through to execution.
• Keen follower of trends with the ability to quickly adapt to new situations.
• Patient, dedicated, and passionate about social media management.
• Supportive, responsible, and capable of independent work.
• Focused on solutions with a strong orientation towards client service.

Experience and Education

• Have at least 1-2 years of working experience in Advertising in the related position.
• Have good knowledge and proficient usage of SNS & Social Management tools.
• Understand the market and working process between agency & influencers/ communities/ booking agency.
• Bachelor’s degree in Marketing/ Communications or related field.

Benefits

• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
  • 16 annual leave per year;
  • 13th-month salary;
  • Year-end bonus based on performance and business result;
  • Salary review annually;
  • Annual health check;
  • Social insurance, health insurance, unemployment insurance (Vietnamese Law);
  • Insurance benefits package (PTI Care);
  • Mobile phone fee allowance based on the company’s policy;
  • Participate in company events, company trip;
  • Participate in the company’s training programs, self-studying program (supported by the company).

Job Responsibilities

1. SNS Management

• Operate and maintain brand social media profiles, ensuring timely responses to comments and inbox messages.
• Publish content across SNS channels (Facebook, Instagram, YouTube, TikTok, Forums, etc.) according to the approved content calendar.
• Support interactive activities such as mini-games, contests, and community engagement.
• Assist in preparing performance reports (e.g., post engagement, fan growth, responsiveness).
• Stay updated with platform trends and suggest content format improvements when relevant.

2. Social Outreach Execution

• Execute influencer and social outreach campaigns based on approved plans and creative direction.
• Coordinate with influencers, communities, and fan pages (from mega to nano) to ensure timely posting and correct content delivery.
• Track campaign progress, collect performance data, and flag any issues during execution.
• Stay updated on trending platforms and rising influencers to support campaign execution.

3. Project Execution Support

• Communicate with internal and external stakeholders to gather materials and ensure smooth execution.
• Participate in briefings and support proposal/report preparation with relevant data.
• Monitor campaign timelines, budgets, and deliverables to ensure execution aligns with KPIs.
• Support other execution-related tasks as required by the project.

Required Skills/Abilities

• Good at communication in both English and Vietnamese.
• Calm and solution-oriented when handling execution issues.
• Good at tracking timelines, coordinating tasks, and reporting.
• Quick to adapt to social media trends and platform updates.
• Responsible, detail-oriented, and supportive.
• Proficient in Microsoft Office, especially PowerPoint and Excel.

Experience and Education

• 1-2 years of experience in advertising or campaign execution roles.
• Familiar with social media platforms and influencer collaboration processes.
• Understanding of agency workflows and campaign execution timelines.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Job Responsibility

1. Monitoring & Report – 40%

• Monitoring Social Platform (Facebook Fanpage, Instagram Business, Tiktok,…): reply comments and inbox, maintain users’ interaction, collect and fill data contests/minigames…
• Social Analysis – Report Analysis: Weekly, Monthly, Quarterly, VOC, Sentiment.

2. Project management (Project, timeline, human) – 40%

• Support to implement all booking related tasks on social media, especially KOLs/Community booking.
• Ensure project timeline, paperwork process, payment with suppliers.
• Report progress and quality of work to your mentor.

3. Social Experts – 20%

• Stay on top of industry trends, seek out and share information on new channel opportunities to apply to client business needs, and provide insight by vertical.
• Support team members to grow up and develop social skills together.

4. Other assigned tasks by Line manager.

Required Skills/ Abilities 

• Knowledge in terms of Digital Marketing, Communications, and the industry.
• Up to date with new trends and developments.
• Excellent in task management, time management.
• Be able to work under pressure.
• Flexible, careful, diligent, detailed.
• Hard-working attitude.

Experience and Education 

• Have experience in managing Fanpage and working with KOLs/ influencers is highly preferred.
• Be able to work full-time, on-site for 6-12 months.
• Fresh graduate/ final year student.

Benefits

• Internship allowance: 3.000.000 VND/month.
• Working in a dynamic, friendly, and supportive environment.
• Growing business.
• Parking allowance.
• Join Happy Hour Party each month.
• Computer, stationery, other working tools, etc. will be provided.